PA Creations

Case study · coaching

Kim Wheelz: how we built a coaching business with the German champion

Kim-Andre Brüske is German champion in handicap bodybuilding and coaches entrepreneurs 1:1. Together we turned experience and personality into an offer that sells.

Starting point

Kim has a story that sticks and the knowledge to move people forward, physically and mentally. What was missing was everything around it: a clear offer, a page that explains it, and a path from first interest to working together.

What we did

We started with the foundation: who is the coaching for, what do you get, how does it work? From that came the sales video – written, shot at the gym and edited by us – and the landing page kim-wheelz.com that everything leads to.

At the gym we produced photos and videos for social media. And we support Kim in sales: from the first call to closing.

What the project shows

That we don't just run ads. Here we did everything except the advertising: positioning, content, page and sales. Ads are the next step – on a foundation that stands.

The project at a glance

Kim Wheelz

German champion in handicap bodybuilding

We work with pros. The German champion, for example.

Kim-Andre Brüske is German champion in handicap bodybuilding and coaches entrepreneurs 1:1. Together we built the business from the ground up: offer and positioning, landing page with sales video, photos and videos from the gym – and we support him in sales. The only thing not running yet: ads.

What we did

  • Business build-up: offer, positioning and structure of the coaching
  • Sales video (VSL): script, shoot and edit
  • Landing page kim-wheelz.com that everything leads to
  • Photo and video shoots at the gym for social media
  • Sales coaching: from the first call to closing

Photos from our shoot at the gym

01 / 06Kim Wheelz

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