PA Creations

Case study · e-commerce & automotive

SMN Motorsport: online shop, ad creatives and video ads for Franz Simon's brand

Many know Franz Simon as presenter and car tester on the German TV show GRIP (RTL2). For his brand SMN Motorsport we rebuilt the online shop for Power Packs – and the advertising that brings visitors there.

Starting point

You only buy a Power Pack if you're sure it fits your car – and if you can see what it delivers. So the shop had to answer two questions within seconds: is it available for my vehicle? And how much power does it add?

What we did

The new shop leads via make, model and engine straight to the matching Power Pack and shows the performance data as a chart. It is fast, works as well on a phone as on a desktop and comes in a light and a dark version.

On top come vertical ad creatives for Instagram and Facebook and a video ad for the Power Pack – in the same look as the shop, so the click from the ad doesn't land on a page that feels foreign.

What the project shows

Ad and landing page belong together. When both come from one source, the message fits from the first image in the feed to the shopping cart.

The project at a glance

SMN Motorsport

Franz Simon · known from GRIP on German TV (RTL2)

A shop as fast as the cars.

SMN Motorsport is the brand of Franz Simon – tuner, drift driver and known to many as presenter and car tester on GRIP. For him we rebuilt the online shop for Power Packs – with vehicle search and performance data per model. On top come the ad creatives and video ads that bring visitors into the shop.

What we did

  • New online shop with vehicle filter and performance charts
  • Vertical ad creatives for Meta
  • Video ad for the Power Pack
  • Light and dark mode, fast on mobile
Home page of the SMN Motorsport website

Ad creatives · Video ad

Ad creatives 1, SMN Motorsport
Ad creatives 2, SMN Motorsport
Ad creatives 3, SMN Motorsport

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